Introduction

I would like to welcome you to reading my latest professional venture—a blog where I can ponder all things marketing. My interests in marketing are vast, so I plan to cover all kinds of topics:


• basic marketing elements
• analyzing modern advertisement
• reviewing market research methods
• offering thoughts on current marketing trends
• consumer psychology
• etc.

Also, because I am interested in other business issues, I expect I will occasionally deviate from core marketing topics to discuss other business-related topics that a good marketer might be concerned with:

• leadership
• staff incentives and productivity
• the green movement/sustainable businesses
• reflecting on modern business trends or strategies
• discussing what’s “in the news” in business
• etc.

My goal for this blog is to discuss marketing topics in a practical way. I believe marketing to be part science and part gut instinct, so I think a blend of the two is the best way to approach a blog like this. Therefore, I plan to conduct some baseline research where necessary, and add in my thoughts on the issues based on my own knowledge and experience.

I won’t go into a lot of detail about who I am or my credentials; you can read about those things in my profile if you would like. But I hope that my posts will open up a discussion with people of all sorts—the beauty of marketing is that it is all about serving the consumer, and we are all consumers. Consumers may not know how a product gets from the factory to their local stores or how they got on certain mailing lists to receive certain catalogues, but they make choices every day about what products to buy and how they will manage their homes, and are constantly faced with marketing messages everywhere they look. Marketing affects us all no matter what we do for a living. Therefore, I hope that what I write about will be of interest to everyone from those deeply involved in marketing to those who know nothing about it.